MTRC shares the most relevant and impactful publications in the field of market access and HEOR for medical technologies in Europe through its Publications Digest. In a recent publication, Farah et al. conducted a systematic literature review to analyze the suitability of health technology assessment (HTA) domains for AI-based medical devices. The authors highlighted the following key challenges: AI technological evolution timelines, data requirements, complexity and transparency, clinical validation and safety requirements, regulatory and ethical considerations, and economic evaluation. Addressing these barriers through an adapted HTA framework will ensure robust assessments, guide the implementation of AI technologies, and maximize their benefits for patients and healthcare systems.