Digital health economic models

Market access is a multi-stakeholder activity. At the later stage, it includes hospital and department administrators, procurement, individual physicians, regional and local payers and many others.

The value messaging should be ideally tailored to the needs and requirements of a specific audience. Hospital administrators and regional payers often concern with health economic and resource utilization aspects of the introduction of novel technologies.

Digital health economic tools, often called hospital or payer models, are used to communicate the economic value of the medical technology adapted to the realities of the specific hospital or regional payer. These tools are presented on a laptop (via the browser) or on a tablet device.

There are several providers of digital tools for medical technologies on the market. However, the biggest issue with existing offers is the high cost of development and maintenance of such digital tools, which makes them unaffordable for both SMEs (for one product) and corporations (for many products).

MTRC offers a cost-effective service of development of digital health economic hospital and payer communication tools. MTRC combines an unparalleled knowledge of market access realities, drivers and barriers to the adoption of medical technologies, costing for healthcare services in 34 European countries, health economic technical expertise, and the capacity to develop nice-looking digital presentation tools at a moderate cost.